Here I have discussed the next 6 points of Search Engine Optimization (SEO) that are highly critical for achieving a good ranking for your website or blog in the SERP’s (Search Engine Ranking Pages).
The 6 points that you will learn here are,
- Keyword density
- Interlinking the pages in your site
- Getting relevant back links to your site
- Page Rank or PR
- Installing Google Analytics Code
- Submitting your site to Google Webmaster’s Tool
Using the right density of keywords in each page of your site is very crucial. It must not be overused or underused. It should be added in the right proportion. If you over use the keywords, it will look unnatural to the readers as well as the search engines and will be considered as ‘Keyword Stuffing’ by the search engines which may get your site penalized by them. So you must perform each SEO technique with utmost care. It is enough to use your keywords in the beginning, middle and at the end of each web page or blog post.
You must conduct a detailed research of the most profitable keywords on the internet before you think of using them on your site. Keyword research should be an important activity before you build your blog or website.
Google Adwords Keywords Tool is an excellent tool to research your keywords. It returns a list of related keywords, competition, Global and Local monthly searches of those keywords. This tool is absolutely free to use.
But if you want more accurate and specialized data on your keywords and willing to shell out some money on it then you must definitely try out Wordtracker which is an incredible and popular keyword research tool.
Interlinking the pages in your blog or website
Interlinking the web pages on your site is another SEO technique that you must implement. This will greatly improve the importance of your website. It is also known as voting. If you link Page A to Page B, then you are giving a vote to Page B which increases the value of Page B as well as the entire site in the eyes of search engines. Like wise you must interlink all the WebPages based on the relevance.
Eg. If you have a page that talks about dog training in general and somewhere in the middle you have a reference to “Labrador Training”. And if you have a web page dedicated to Labrador Training then you must link to that page by making the words “Labrador Training” a clickable link that takes the user to the Labrador training page(the clickable link is called an anchored text in technical terms).
Tip: It is a good SEO practice to ping your site after you add a new page to it by notifying other blog and web services. Pingomatic or Pingler are two of the popular pinging services that you can use.
Getting relevant back links to your site
If you have other sites linking back to your site then those links are called Back Links. Back Links from relevant sites with a good Page Rank or PR (as discussed below) can greatly improve the overall ranking or score of your site in the eyes of the search engines. It affects how you are positioned in the SERP’s and also helps in improving the PR of your site. So higher the quality of the back links to your site, higher the “link juice” you receive. There are many sites on the internet that checks the number of back links to your site. But as per my experience, the best and reliable service to use is Google Analytics.
Page Rank or PR
There is another parameter that you must get used to from now on, that is the PR of your website. It ranges from 0 to 10 where 0 is the lowest PR you’re your site can get and 10 is the highest. Initially your website will be seen as n/a that is unranked and over a period of time it can go up. But it all depends on how big your site is, how often you update it, the quantity and quality of back links that you have and all other SEO techniques that you have implemented on your site.
Note: There is no guarantee at all that your site’s PR will go up over a period of time and it is the sole discretion of the search engines.
Tip:SEO Quake is an excellent plug-in to use for browsers that helps you in analyzing various SEO parameters of websites.
Installing Google Analytics
A successful internet marketer always tracks the traffic coming into his website. And one of the best ways to do that is through Google Analytics. It is a free service from Google, and anyone having a Gmail account can start using it. It gives you a variety of information related to your website traffic. If you don’t have one, then you just need to Sign Up with Google Analytics and add your sites to it. After that you will receive a tracking code that you need to implement in your site. Once that is done you can visit your Google Analytics account periodically to check the statistics. Isn’t that cool?
Submitting Sitemap to Google Webmaster’s Tool
Sitemap is an XML file usually generated automatically by your website builder. If not you can find many sites on the internet that will do the work for you for free. And if you are using a WordPress.org blog, you can easily install a plug-in for that. All you have to do is to submit your site and sitemap.xml file to the Google Webmaster’s Tool. This tool is pretty awesome and will give you some valuable statistical information about your site like the search queries through which your site was found by the users, site crawl errors, keyword significance, the number of back links and much more.
In the next post we will discuss one of the off-page SEO techniques such as getting quality back links and driving targeted traffic to your website or blog.